Email Marketing Manager | Job ID: 2802

Date Posted:
March 1, 2023

Email Marketing Manager

The ideal candidate will have a proven track record of creating and implementing successful email marketing campaigns, as well as experience with marketing automation and email platforms such as HubSpot.




  • Develop and execute email marketing strategies that align with the overall marketing plan and business objectives.
  • Manage and optimize the email marketing program, including segmentation, automation, testing, and analytics.
  • Create engaging and effective email campaigns that drive customer engagement and revenue growth.
  • Continuously test and optimize email campaigns to improve performance and ROI.
  • Utilize marketing automation tools to create targeted and personalized campaigns.
  • Collaborate with cross-functional teams, including product, design, and content, to develop email campaigns that support overall business goals.
  • Use data and analytics to measure and report on the performance of email campaigns, identifying opportunities for improvement and optimization.
  • Stay current on industry trends and best practices, incorporating new techniques and technologies as appropriate.
  • Perform additional duties and projects as assigned.

Required Skills/Abilities:

  • Demonstrates track record as an outstanding problem-solver and strategic thinker who delivers best-in-class digital customer experiences that drive business results.
  • High learning agility and intellectual curiosity.
  • Excellent interpersonal and leadership skills.
  • Expertise in writing and all forms of communication (web content, emails, presentations, etc.) for both internal and external audiences.
  • Able to effectively juggle multiple projects at one time.

Education and Experience:

  • Bachelor's degree in Marketing, Advertising, Communications, English, or a related field, or equivalent work experience required.
  • 5+ years of email marketing, with a proven track record of creating and executing successful campaigns.
  • Proficiency in WordPress, HubSpot, Microsoft Dynamics CRM, Facebook Business Manager, and Google Ads required.

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