#2740: Sr. Email Marketing Manager
Our client, focused in the financial services industry is current looking for a Sr. Email Marketing professional to join their marketing team on a full-time, permanent basis. The position is 3 day Hybrid onsite, a 25 min. drive from downtown Chicago. (*local residents only please*)
Summary:
As a Sr. Email Marketing Manager you will be responsible for building a customer-focused Enterprise email strategy that includes acquisition, nurturing, engagement, and retention campaigns through automation-based strategies. You will work closely with leadership and stakeholders (MarTech, Data, and Account teams), to identify how to best grow audiences and develop best-in-class email strategy. This role is highly focused on creating email strategies, growing leads and audiences through email as the medium.
The kind of experience our client is looking for:
- 5+ years of Enterprise email marketing, digital marketing, or marketing analytics experience, preferably in a related industry
- Proven experience showing email campaign success stories where you've shown increased customer lead and audience growth.
- Experience creating and managing trigger email and lifecycle programs.
- Strong experience with customer journey mapping, segmentation, and targeting strategies. Strong understanding of the sales lifecycle.
- Comprehensive understanding of email best practices (e.g., subject lines, messaging, dynamic emails, customer segmentation, HTML/CSS, responsive design, deliverability, etc)
- Proven knowledge of and experience using marketing automation tools, including email platforms, email testing software, and email analytics
- Strong analytical skills. Ability to track, measure, and report on results of email marketing campaigns to determine ROI, and present findings to leadership
- HTML knowledge preferred
- Experience working with consent management platforms preferred but not required