Key Responsibilities (including but not limited to):
BDM systems leadership
§ Remain at forefront of new and emerging marketing and BD technology tools
§ Conduct initial and ongoing needs analyses within the BDM department and the firm
§ Continuous evaluation of marketing and BD software options and upgrades
§ Development of marketing tech and systems workflows and best practices
§ Oversee the extensive capture, accuracy, hygiene, and reporting of all marketing and BD data, including internal and external information sources
§ Ensure ongoing data protection compliance (US and abroad)
§ Strategically explore new use cases and methods to leverage our BDM data
Technology systems project management:
§ Manage relationships, SOWs, contracts, and negotiations with MTS vendors
§ Manage outsourced, contract, and temp teams of data entry and related staffing
§ Oversee and lead the implementation and integration of existing and new BDM technology systems
§ Oversee project-specific as well as ongoing updates of data models, mapping, and all other aspects of BDM systems integration with internal and external sources of data
§ Develop and lead launch strategy and tactics, roll-outs, training, and BDM help desk
§ Oversee ongoing maintenance of all BDM tools
§ Make recommendations for and oversee system improvements, upgrades, and troubleshooting
§ Communicate proactively and clearly with all stakeholders on MTS projects
Multimedia production:
Tactical planning and hands-on production at all stages for various multimedia technologies, including:
§ Podcast and video planning, set-up, pre- and post-production; management of related transcripts and content; emceeing of shows; interactive audience engagement (including Q&As, live polling, etc.)
§ Webinars of varying sizes, audiences, and formats
§ Large virtual conferences and related materials, interactivity, and audience management
§ Audio-visual needs at external conferences and firm-based BDM events
§ Immersive and experiential tools, including novel and emerging uses of technology for communicating and building relationships with clients and broader target audiences of the firm.
BDM-wide data management and integrity:
§ Responsible for extracting and producing accurate data and reports to internal and external stakeholders
§ Maintaining excellent tracking and management of BDM content, including pitch materials and outcomes
§ Capturing, troubleshooting, organizing, and managing all BDM data assets, including image files (internally produced or externally acquired)
Day-to-day, hands-on tactical involvement:
§ Responsible for the daily oversight and implementation of all BDM tasks, including the collection, entry and quality of data and documenting best practices for each workflow and tool
§ Must understand all aspects of each BDM tool to be able to fully handle all tasks whenever needed, provide troubleshooting, and ascertain needed improvements and immediate workarounds
§ Stay ahead of potential issues regarding BDM technology tools and BDM data access, accuracy, and freshness
§ Maintains and regularly cleans/updates CRM system.
§ Collaborates with brand & comms and MBDs to ensure proper coding of campaigns is in system.
§ Drives execution and reporting of all email campaign efforts. (List creation and maintenance, tracking, etc.)
§ Provides monthly reporting to marketing leadership on campaign efforts, marketing sources for opportunities, and pipeline.
§ Provides monthly origination and Win/Loss/Open pursuit and pipeline reporting.
§ Compile and provide reporting and analysis on:
§ Competition
§ Trends analysis and market assessments
§ Industry, client and prospect research
· Assist practice MBDs on development of target lists.
· Ad hoc projects as appropriate and required
Qualifications and Desired Skills:
- 4+ years of related experience in a professional services environment
- Extremely strong verbal and written communication skills
- Exceptional attention to detail
- Bachelor’s degree from a 4-year accredited college or university
- Excellent project management skills and organizational ability
- Experience in branding, digital content development, digital marketing and advertising strategy and execution
- CMS system knowledge a plus
- Experienced in MS Dynamics and HubSpot
- Sharepoint experience a plus
· High competency with Microsoft Excel, Word and PowerPoint
Interpersonal Skills:
- Intellectually curious self-starter
- Outstanding client service orientation and listening skills
- Ability to work independently without direct guidance on recurring assigned tasks
- Ability to multi-task and prioritize projects with little direction
- Strong work ethic and able to work against deadlines
- Comfortable and confident in interacting with firm leadership and attorneys
- Able to represent the department and the firm in a professional and positive manner