We are seeking a Marketing Analyst for one of our clients.
Required Skills:
· Works closely with our internal marketing team and clients to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.
· Has a solid understanding of digital marketing and can report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.
· Strategizes and implements paid search campaigns on Google Ads and Bing. Optimizes and manages campaigns to provide ROI.
· Develops dashboards and reporting across clients and industries to demonstrate ROI for marketing campaigns.
· Audits paid search accounts and digital tracking. Provides recommendations for adjustments where necessary.
Minimum Experience:
· Bachelor’s or Master’s in marketing or related discipline
· 5+ years of marketing analytics, marketing operations, or digital marketing experience, preferably in an agency role
· Strong communication skills
· Ability to track, measure, and report on results of various marketing functions to determine ROI
· Excellent analytical skills and ability to provide actionable insights from data
· Advanced in Microsoft Excel
· Solid understanding of the sales lifecycle across B2B and B2C clients
· Experience with data visualization tools (Google Data Studio/Looker)
· Experience in GA4 and Google Tag Manager