SEO Copywriter | Job ID: Job #1963

Date Posted:
February 16, 2024

Freelance SEO Content Writer and Website Copy Editor (2-3 months) Onsite Hybrid Trenton New Jersey

Job Overview:

We are seeking a talented and experienced SEO Content Writer with exceptional copyediting skills to join our team and contribute to the enhancement of a major university's website. The ideal candidate will possess a deep understanding of SEO principles, content strategy, and web copy optimization. This role involves creating engaging, informative, and SEO-friendly content while also ensuring the website's existing content is refined and optimized for improved visibility and user experience.


  1. SEO Content Creation:
  • Develop high-quality, SEO-optimized content for various pages of the university's website, including landing pages, program descriptions, and other key sections.
    • Conduct keyword research to identify relevant and high-performing keywords for integration into the content.
  1. Copyediting and Rewriting:
  • Review and edit existing website content to enhance clarity, consistency, and overall quality.
    • Rewrite content as needed to align with SEO best practices and improve search engine rankings.
    • Ensure the content maintains a consistent brand voice and adheres to the university's messaging guidelines.
  1. Collaboration:
  • Collaborate with various teams, including marketing, communications, and web development, to ensure content aligns with overall strategic goals.
    • Work closely with subject matter experts and stakeholders to gather information and insights for accurate content creation.
  1. Content Optimization:
  • Implement on-page SEO best practices, including meta tags, headers, and other elements to improve search engine visibility.
    • Stay updated on SEO trends and algorithm changes to adapt content strategies accordingly.
  1. Performance Monitoring:
  • Use analytics tools to monitor and analyze the performance of website content.
    • Provide recommendations for improvements based on performance data and user feedback.


  1. Proven experience as an SEO Content Writer with a portfolio of successful web content.
  2. Strong copyediting and rewriting skills with attention to detail and grammatical proficiency.
  3. Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
  4. Excellent communication and collaboration skills to work effectively with cross-functional teams.
  5. Knowledge of higher education and university communication is a plus.


Bachelor's degree in English, Communications, Marketing, or a related field is preferred.

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