Freelance SEO Content Writer and Website Copy Editor (2-3 months) Onsite Hybrid Trenton New Jersey
Job Overview:
We are seeking a talented and experienced SEO Content Writer with exceptional copyediting skills to join our team and contribute to the enhancement of a major university's website. The ideal candidate will possess a deep understanding of SEO principles, content strategy, and web copy optimization. This role involves creating engaging, informative, and SEO-friendly content while also ensuring the website's existing content is refined and optimized for improved visibility and user experience.
Responsibilities:
- SEO Content Creation:
- Develop high-quality, SEO-optimized content for various pages of the university's website, including landing pages, program descriptions, and other key sections.
- Conduct keyword research to identify relevant and high-performing keywords for integration into the content.
- Copyediting and Rewriting:
- Review and edit existing website content to enhance clarity, consistency, and overall quality.
- Rewrite content as needed to align with SEO best practices and improve search engine rankings.
- Ensure the content maintains a consistent brand voice and adheres to the university's messaging guidelines.
- Collaboration:
- Collaborate with various teams, including marketing, communications, and web development, to ensure content aligns with overall strategic goals.
- Work closely with subject matter experts and stakeholders to gather information and insights for accurate content creation.
- Content Optimization:
- Implement on-page SEO best practices, including meta tags, headers, and other elements to improve search engine visibility.
- Stay updated on SEO trends and algorithm changes to adapt content strategies accordingly.
- Performance Monitoring:
- Use analytics tools to monitor and analyze the performance of website content.
- Provide recommendations for improvements based on performance data and user feedback.
Qualifications:
- Proven experience as an SEO Content Writer with a portfolio of successful web content.
- Strong copyediting and rewriting skills with attention to detail and grammatical proficiency.
- Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Knowledge of higher education and university communication is a plus.
Education:
Bachelor's degree in English, Communications, Marketing, or a related field is preferred.